Marketing Strategy

Every big or small company craves one thing, and that is good marketing. Whether you are looking for ways to get your name out there or trying to beat your competitor we have got you covered. Our Marketing Strategy course provides you with the knowledge of how to strategically market you and what you stand for by avoiding the common pitfalls that everyone faces.

ETB4,507.59
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Teacher Of Course
Self- Paced
6 months access
Information Of Course
Category
Marketing
Duration Time
Self-Paced
Level
Price
ETB4,507.59
Includes
  • 36 Modules
  • 3 months access
  • Access on Mobile, Tablet and Desktop PCs
  • Certificate of Completion

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We teach you everything from product, branding and pricing strategies to direct and digital marketing to marketing analysis both internal and external analysis.

We also teach you how to approach the competitor’s den and analyse them and make the most out of it. Enrol now! Because if you thought about it we have the answer for it.

Who should take the course

Anyone with a knack for learning new skills can take this Marketing Strategy Course. While this comprehensive training is popular for preparing people for job opportunities in the relevant fields, it also helps to advance your career for promotions.

Certification

Once you’ve successfully completed your course, you will immediately be sent a digital certificate. Also, you can have your printed certificate delivered by post (shipping cost). 

Accreditation

All of our courses, including this Marketing Strategy Course, are fully accredited, providing you with up-to-date skills and knowledge and helping you to become more competent and effective in your chosen field.

Course Curriculum

The detailed curriculum outline of our Marketing Strategy Course is as follows:

  • Module 01: Basics of Marketing
  • Module 02: The Marketing Process
  • Module 03: Strategic Marketing
  • Module 04: Marketing Environment
  • Module 05: Market Segmentations
  • Module 06: Consumer Buying Behaviour
  • Module 07: Business Markets and Buying Behaviour
  • Module 08: Marketing Research
  • Module 09: Product Strategy
  • Module 10: Branding Strategy
  • Module 11: Product Life Cycle
  • Module 12: Pricing Strategy
  • Module 13: Marketing Channels
  • Module 14: Integrated Marketing Communications
  • Module 15: Advertising and Sales Promotion
  • Module 16: Personal Selling and Public Relations
  • Module 17: Direct and Digital Marketing
  • Module 18: What is Marketing?
  • Module 19: Common Marketing Types (I)
  • Module 20: Common Marketing Types (II)
  • Module 21: The Marketing Mix
  • Module 22: Communicating the Right Way
  • Module 23: Customer Communications
  • Module 24: Marketing Goals
  • Module 25: The Marketing Funnel
  • Module 26: Marketing Mistakes (I)
  • Module 27: Marketing Mistakes (II)
  • Module 28: An Introduction to Strategic Planning
  • Module 29: Development of a Strategic Plan
  • Module 30: Strategic Planning for Marketing
  • Module 31: Strategic and Marketing Analysis
  • Module 32: Internal Analysis
  • Module 33: External Analysis
  • Module 34: Market Segmentation, Targeting and Positioning
  • Module 35: Approaches to Customer Analysis
  • Module 36: Approaches to Competitor Analysis

Course Features

Fully online, interactive course with audio voiceover
Fully online, interactive course with audio voiceover
Instant e-certificate and hard copy dispatch by next working day
Accredited by CPD
Discounts on bulk purchases

Course curriculum Details :